Be Inspired By Being You.
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B.I.B.B.Y. is so much more than an apparel brand. When you #wearbibby, you can be sure that the slogan across your chest or on your head is something that you can relate to and be proud of. How? Because each piece is carefully crafted with "you" in mind. And each and every piece was created to be relatable to the everyday struggles and wins that we as the human race go through our lives. Clothing should more than a cool-looking logo, color variations, and a popular trending brand.

  • It should make you feel good from the inside out.
  • It should be something that you connect with, authentically.
  • It should be a conversation starter.
  • It should be empowering. 


The name and the face behind the brand...

Hello there and WELCOME! I am SO excited that you decided to stop by! 

The mere fact that you're here taking a look around means the world to me. It also tells me that you are proud of who you are, your authenticity, and what makes you, you. Do you have a personal story or testimony that may include struggle, hard knocks, and perseverance but most definitely includes TRIUMPH?

My name is Tiffany Soaper and I am the Founder and CEO of Be Inspired By Being You, also known as (B.I.B.B.Y.) The Empowerment Brand, LLC. And I am so very excited to be able to offer our products with their empowering messages throughout the world 24 hours a day, 7 days a week! It has always been a dream of mine to be able to offer a product or service that people could find real value in. 


The birth of my baby...

B.I.B.B.Y. started out as this concept, a testimony of my life that included experiences of struggle, hard lessons learned, heartbreak, and a time where I was LITERALLY fighting for my life. On the other side of this, was perseverance, empowerment, confidence, and triumph. After working with the concept for quite a while, I learned that it wasn't just "my baby" but that it belonged to the world. But what was this idea? [insert shrug emoji here] What was I going to do with such a powerful, easy to understand, but hard to practice thing...called Be Inspired By Being You? This is literally where I sat for the better part of 4 years...frustrated, scared, lacking self-confidence, and not at all motivated. The only thing that I knew for sure was that I wanted to be free in every sense of the word and that I wanted others to join me. 

It all started to come together...

I knew that I loved comfortable, stylish, and timeless clothing. I also loved inspiring, motivating, and empowering others with my story, experiences, and lessons learned. How could I combine the two? Would people be receptive to the idea? Would they care? Could they relate?

Okay, I'm getting closer...

The Logo...

I'm a huge fan of all things obscure but impactful! The two side profiles of the faces represent the fact that we sometimes may feel like we have to be two different people in order to be accepted, liked, loved, respected, etc. The difficult part is that we may feel that we have to be this way in the presence of those closest to us. In the middle of the logo, there is that constant reminder to be you or more importantly, "Be Inspired By Being You." You see when you bring who you are authentically, into every facet of your life, things tend to fall into place. It happens like magic. People, things, and circumstances that aren't promoting personal growth and happiness in your life begin to disappear. In like manner, those that are will come into your life. And as a will begin to build confidence, courage, strength, and a little something called "cocky fresh!" 

The Slogan...

 "The Empowerment Brand" was born when I figured out that B.I.B.B.Y. wasn't just MY testimony and MY experiences, it was something that everyone could relate to. It was something that everyone needed.

Oh! What's a cool combo word that I could use to really bring it home...

"Fashspiration" yep...that's what I was going to create and give to the world. I was going to combine timeless and comfortable apparel with real-life, relatable and empowering messages. So...myself, along with my talented design team got together and brought my vision to life. We hope you ride this wave with us, for life. 

 Peace & Love.

To learn a little more about me, feel free to click the link below to check out my YouTube channel here!